Meet Our Founder
James Sturmay is the founder and managing director of FrescaVida Home Solutions, a trusted cleaning company proudly serving households and short-let properties across London. With years of experience in both residential and commercial cleaning, James saw a gap in the market for a service that didn’t just meet expectations—but exceeded them. His passion for delivering consistent, high-quality results led him to build FrescaVida from the ground up, with a hands-on approach that ensures every client receives personalised care. Under his leadership, FrescaVida has grown into a go-to name in London for reliability, attention to detail, and a friendly, professional service that people feel confident welcoming into their homes.
A Clear Vision for Clean Homes
James founded FrescaVida with a simple yet powerful goal: to create a cleaning service that clients could genuinely trust—every single time. Having worked extensively on a wide variety of cleaning projects, James understands the unique demands of urban living in London. From the fast-paced lifestyle of young professionals to the meticulous needs of families and property managers, his experience includes routine house cleans, intensive deep cleans, end of tenancy services, Airbnb turnovers, and even urgent one-off projects. He knows that every property has its own story and specific requirements, and he has built systems that allow his team to deliver top-notch, flexible cleaning services tailored to each one. FrescaVida doesn’t just clean—it helps restore order, comfort, and peace of mind in busy London homes.
A Leadership Style Built on Trust and Detail
One of James’s standout qualities is his approachable, hands-on leadership style. He believes that the best results come from a team that feels supported, trained, and inspired to take pride in their work. That’s why he personally invests in training every member of the FrescaVida team to ensure they share the company’s values of professionalism, reliability, and respect for clients’ spaces. James has a keen eye for detail and holds his team to the highest standards, ensuring that every job is completed to the same level of excellence. Clients appreciate not only the quality of the work, but also the personal touch and clear communication that James and his team bring to every booking.
Cleaning with a Conscience
Beyond delivering exceptional cleaning services, James is deeply committed to sustainability and responsible practices. As part of FrescaVida’s mission to minimise environmental impact, he has introduced eco-conscious methods that are both effective and kind to the planet. Whenever possible, the team uses biodegradable products, non-toxic solutions, and reusable materials to reduce waste and promote healthier living environments. James believes that professional cleaning shouldn’t come at the expense of the environment, and he continues to explore new ways to make FrescaVida part of the growing movement toward greener business practices. His commitment to sustainability reflects the same care and thoughtfulness that defines the entire FrescaVida experience.
